Flooring finish distributor
An online flooring supply store tripled its search clicks in one quarter
- Channel
- Shopify store and SEO
- Period
- March to August 2026
- +201%
- search clicks, quarter over quarter
- 779 → 2,343
- search clicks
- 100K → 256K
- search impressions
- 9.6 → 8.8
- average mobile position
Delivered with an agency partner.
The situation
A regional distributor of professional hardwood floor finishes that sold to contractors by phone, with no online store and no way to order outside business hours.
What we built
- A Shopify store built from the domain up: catalog structure, variants, inventory sync, low-stock alerts, and manufacturer fulfillment
- On-page SEO for every product and collection
- A Google Merchant Center suspension resolved by bringing the store policies into line, so Shopping listings could run
The numbers
| Metric | March to May 2026 | June to August 2026 | Change |
|---|---|---|---|
| Clicks | 779 | 2,343 | +201% |
| Impressions | 100,105 | 255,825 | +156% |
| Average position, mobile | 9.6 | 8.8 | Improved |
Google Search Console export, August 28, 2026.
Services behind this result
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