Hardwood flooring contractor, Tennessee
A flooring contractor turned a new laser restoration service into 567 leads
- Channel
- Meta lead ads and GoHighLevel
- Period
- January to July 2026
- 567
- lead forms in seven months
- 460+
- Messenger conversations started
- $2.92
- cost per lead in the best month
- 2.75% → 6.49%
- click-through rate, January to March
Delivered with an agency partner.
The situation
An established hardwood flooring contractor bought laser cleaning equipment to restore floors, furniture, stone, and other finished surfaces. Almost nobody in the market knew what laser restoration was.
The business could not answer inquiries fast enough to book them, and the manager who took over the accounts early on was new to the tools.
What we built
- A Meta lead campaign built on before-and-after close-ups and short videos of the laser at work, with Messenger as a second way to reply
- Creative rotated on a schedule whenever frequency climbed, which brought the cost per lead from about $7 in January to under $5.50 in most later months
- Facebook leads synced into GoHighLevel and tagged by source and by service, so the team could see what each person asked for
- An AI chat assistant that collects details and photos, gives an estimate range, and hands qualified leads to the owner
- Missed-call text-back
- A rental booking system for the laser equipment, with a Stripe deposit, a charge on return, and a shared calendar that prevents double bookings
The numbers
| Month, 2026 | Ad spend | Lead forms | Cost per lead | Click-through rate |
|---|---|---|---|---|
| January | $1,165 | 167 | $6.98 | 2.75% |
| February | $688 | 87 | $7.91 | 4.72% |
| March | $310 | 106 | $2.92 | 6.49% |
| April | $305 | 57 | $5.35 | 5.71% |
| May | $302 | 28 | $10.77 | 4.41% |
| June | $301 | 60 | $5.02 | 5.36% |
| July | $302 | 62 | $4.88 | 5.69% |
| January to July | $3,373 | 567 | $5.95 |
Meta Ads Manager figures, pulled September 14 to 16, 2026. The monthly table covers all spend in the account, so its totals differ slightly from the single-campaign screenshot.
These are lead form submissions and conversations. Bookings and revenue live in the CRM and are not included here.
Services behind this result
More case studies
- Orthopedics and sports medicineAn orthopedic practice went from zero leads to 725 in one monthRead the study
- Hardwood flooring contractorA brand-new flooring business with no website now ranks first in Google MapsRead the study
- Vascular and pain management practiceA vascular and pain practice got 1,498 patient inquiries in 60 daysRead the study
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