Vascular and pain management practice, New York
A vascular and pain practice got 1,498 patient inquiries in 60 days
- Channel
- Meta lead ads and GoHighLevel
- Period
- August to September 2025
- 1,498
- patient inquiries in 60 days
- $3.61
- cost per lead
- 831
- leads in the best month
- $5,403
- ad spend over the two months
Delivered with an agency partner.
The situation
The practice had tried Meta ads in 2024. One campaign produced 31 leads at $16 each, a click-to-call test cost $243 for 67 calls, and then it stopped.
It had two service lines, knee pain and vein treatment, no way to tell an ad inquiry from a referral, and a front desk that could not follow up with leads the same day.
What we built
- Two symptom-screener lead campaigns, one per service line, each with a short questionnaire inside the form covering pain location, duration, and insurance
- The pixel and Conversions API rebuilt for a health advertiser, with a custom event so booked screenings feed the optimization
- A GoHighLevel pipeline that sends SMS and email follow-up within minutes and lets each lead book online
The numbers
| Month | Ad spend | Leads | Cost per lead | Click-through rate |
|---|---|---|---|---|
| August 2025 | $2,402 | 667 | $3.60 | 2.41% |
| September 2025 | $3,001 | 831 | $3.61 | 1.92% |
| August to September | $5,403 | 1,498 | $3.61 |
Meta Ads Manager figures, pulled September 14 to 16, 2026.
After two months the cost per lead roughly doubled as the local audience saturated, averaging about $9 in October and November. Plan a creative refresh around month three.
Services behind this result
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