Orthopedics and sports medicine
An orthopedic practice went from zero leads to 725 in one month
- Channel
- Meta lead ads and GoHighLevel
- Period
- July to August 2025
- 725
- leads in the first month after the rebuild
- 0
- leads from the old campaigns in July
- $3.89
- cost per lead in August
- $2.81
- cost per lead on the back pain campaign
Delivered with an agency partner.
The situation
A previous agency's campaigns had run for weeks without results. In July 2025 the practice spent $464 on Meta ads and got no leads, and it was ready to stop.
The account used a standard e-commerce pixel, which Meta restricts for medical advertisers, so the campaigns had nothing to optimize against. The landing page used stock photos that did not look like a US practice.
What we built
- Replaced the pixel with a health-compliant dataset and Conversions API events
- Launched two symptom-screener lead campaigns on August 4, one for knee pain and one for back pain
- Reshot the landing page with the practice's own doctors
- Checked the GoHighLevel pipeline, the A2P-approved phone number, automations, and user assignments before launch
The numbers
| Period | Ad spend | Leads | Cost per lead |
|---|---|---|---|
| July 2025, old campaigns | $464 | 0 | None |
| August 2025, back pain campaign | $1,183 | 421 | $2.81 |
| August 2025, knee pain campaign | $1,189 | 299 | $3.98 |
| August 2025, all campaigns | $2,822 | 725 | $3.89 |
Meta Ads Manager figures, pulled September 14 to 16, 2026.
The rebuilt campaigns stopped spending after August, so this is a one-month result.
Services behind this result
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