Orthopedic clinic
An orthopedic clinic reached 3,681 leads in four months at $2.41 each
- Channel
- Meta lead ads and GoHighLevel
- Period
- August to November 2025
- 3,681
- leads in four months
- $2.41
- cost per lead
- 1,318
- leads in the best month
- 6.3%
- click-through rate
Delivered with an agency partner.
The situation
An orthopedic clinic running the same screener playbook as the vascular practice, with separate campaigns for knee pain and back pain.
What we built
- Two parallel screener lead campaigns, knee and back, each with three to four creative variants built around a single symptom
- The same pixel, Conversions API, and scheduled-screening event setup as the vascular practice
- A GoHighLevel pipeline with an AI first response and online booking
The numbers
| Month, 2025 | Ad spend | Leads | Cost per lead | Click-through rate |
|---|---|---|---|---|
| August | $1,279 | 590 | $2.17 | 6.86% |
| September | $2,915 | 1,158 | $2.52 | 6.21% |
| October | $3,088 | 1,318 | $2.34 | 6.09% |
| November | $1,588 | 615 | $2.58 | 6.49% |
| August to November | $8,869 | 3,681 | $2.41 | 6.3% |
Meta Ads Manager figures, pulled September 14 to 16, 2026.
The clinic changed its offer in January 2026, and results on the new offer were far weaker. This study covers August to November 2025 only.
Services behind this result
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