Real estate agent, Florida
A Spanish-speaking realtor got 427 first-time buyer leads for $933
- Channel
- Meta lead ads and GoHighLevel
- Period
- February to May 2026
- $2.18
- cost per buyer lead
- 427
- buyer leads in four months
- 7.7%
- click-through rate
- 100+
- leads recovered after a broken CRM connection was fixed
Delivered through a partner coaching program.
The situation
A long-established agent whose business ran on referrals, with no ads, no CRM, and no follow-up system.
She picked one audience, first-time home buyers, the people most nervous about the process and least served by other agents.
What we built
- A single Spanish-language video fronted by the agent, built around a phrase first-time buyers search for
- A Meta lead campaign with a qualifying questionnaire covering price range, urgency, and property type
- Leads synced into a GoHighLevel-based CRM, where an AI assistant replies within minutes, qualifies the lead, and books appointments into her calendar
- A fix for the Facebook-to-CRM connection when it broke mid-campaign, which recovered more than 100 leads that had never reached her
- Weekly campaign reviews in Spanish
The numbers
| Month, 2026 | Ad spend | Leads | Cost per lead | Click-through rate |
|---|---|---|---|---|
| February, from the 7th | $221 | 109 | $2.02 | 8.26% |
| March | $311 | 136 | $2.29 | 7.34% |
| April | $284 | 127 | $2.24 | 7.23% |
| May | $117 | 55 | $2.13 | 9.33% |
| February to May | $933 | 427 | $2.18 | 7.7% |
Meta Ads Manager figures, pulled September 14 to 16, 2026.
In June the account moved to a new campaign and the cost per lead rose to $5 to $7. These figures cover the launch campaign only.
Services behind this result
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